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User Needs Analysis for Publishers

This one-day course introduces the field of user needs analysis to anyone involved in publishing material that needs to keep the end-user’s requirements at the heart of the content. Agile methodology is demystified with a step-by-step approach, whether for print or for digital publication.

Learning outcomes

At the end of this course, you should be able to:

understand what user needs analysis is and the benefits of adopting it
use the appropriate user needs analysis tools to discover your users’ needs
use Lean Publishing approaches to help you develop new products
create user stories and other Agile methods to present user needs
define content with user acceptance criteria.

Who will benefit from this course?

Editorial, production and marketing staff, particularly those working within education publishing.

Programme

What is a user need?

Why user needs analysis for publishers?

‘Every book is a start-up’

Gathering evidence – discovering user needs:

qualitative methods
quantitative methods.

Lean publishing:

fail faster
small batch publishing
iteration
testing your hypotheses with minimum viable products
preotypes and prototypes
social publishing
author blogging
lightweight user testing.

Communicating and using user needs:

empathy mapping
personas
user stories and scenarios
user acceptance criteria
backlog grooming
user experience tools.

User needs are agile

Your Tutor

Sue Davis has been a freelance web consultant for more than 16 years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).

Note that most of our short courses can also be run as In-Company events.

Dates: 29 April 2015, 13 October 2015
Duration: A one-day course
A number of discounts are available

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User Needs Analysis for Publishers

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Learning outcomes

Who will benefit from this course?

Programme

Your Tutor

Provisional Booking Form