Commissioning and List Management
Dates:
A four-day residential course
14 March 2016
26 September 2016
Price:
£1,995+VATBook course online or phone +44 (0)20 8874 2718 for availability.
‘I would not hesitate to recommend it. The quality of the sessions was very high. I go away feeling inspired!’
Pearson Education delegate
‘I thoroughly enjoyed this course and feel I have gained a great deal of valuable knowledge which will be hugely beneficial in my new role. I’ve developed an enthusiasm and confidence in my commissioning abilities and look forward to putting these skills into practice.’
Hodder Gibson delegate
This is the definitive course for commissioning editors who seek the skills necessary to build profitable publishing lists.
If you’re an editor with responsibility for acquisitions and list-building in educational, academic or professional publishing, this unique programme – an intensive residential course – will give you the best possible start. Supported by top publishers, it’s considered by many to be an essential element on any commissioning editor’s CV.
You’ll learn how to create market-led proposals, plan publications and work with colleagues performing other functions, particularly sales and marketing. You’ll also get a clearer understanding of financial management and how costings work, and discover ways of managing yourself and your time constraints to better effect.
A case study is threaded through the four days. Working in a group, you’ll develop a full publishing project – from title and content, through costings to marketing plans. Finally, you’ll present your proposals to a ‘board of directors’.
Group sessions are led by expert tutors, ensuring a variety of teaching styles, experience and pace. The elegant venue provides an atmosphere conducive to learning and networking, resulting in hugely rewarding relationship-building opportunities. After four days of hard work, you’ll leave the course tired but inspired!
Learn how to…
- develop a publishing list that meets company strategy and management goals
- structure and present commercially attractive publishing proposals
- evaluate markets and exploit publishing opportunities
- find and keep valuable authors and negotiate author contracts
- understand and evaluate financials
- plan for profit and return on investment.
This course contributes to PUB 2, PUB 6, PUB 11 and PUB 12 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Development editors, commissioning editors, research editors, acquisitions editors and managing editors who work in educational, academic, reference and professional publishing.
Programme
Day 1
The world of publishing
The role of the commissioning editor
Digital decision-making
Introduction of the case study
Day 2
Understanding publishing finance
Market research
Customer insight
Day 3
21st-century sales and marketing
Contracts, permissions and the law
Working with authors
Day 4
Strategic list management
Case study presentations
Presentation of project proposals to ‘board of directors’
Feedback and conclusions.
- Dates: 21 September 2015, 14 March 2016, 25 September 2016
- Duration: A four-day residential course
- Price: £1,995+VAT
- A number of discounts are available
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