User-Centred Design
This one-day course will enable you to start using user-centred design (UCD) principles in your project straightaway. It will take you through the entire journey from planning, through design and development, to launch and beyond.
The course will be strongly supported by case studies, and you will participate in a number of exercises designed to deepen your understanding of the UCD toolkit. A brief to create an actual digital product will be incorporated in many of these.
At the end of the day, you will leave with a comprehensive set of techniques and templates that you can apply to the development of your digital products.
Learning outcomes
At the end of this course, you should be able to:
- explain the thinking and processes behind user-centred design
- understand why this approach is beneficial when designing digital products
- distinguish good practice from bad.
This course contributes to PUB 22 and PUB 23 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Publishers, editors and production managers who are considering how to create successful user-oriented digital products and projects.
Programme
1. Digital narratives
- What are the challenges facing today’s content developers?
- How can user-centred design help you make better digital products?
2. What does a good digital product look like?
- Examples/case studies: digital, blended and multiplatform development
3. How can we find out what users want?
- Research and analysis
- User profiling
4. Documenting your ideas
- User flows, site and application schematics
- Brainstorming and concept development
- Card sorting, mental maps
- Creating wireframes and prototypes
- Functional markup
5. User testing
- Why user test? Examples and videos
- Fitting testing into your development cycle
- Finding target users
- Examples of practical tools for testing mobile and desktop-based products
6. Releasing your product
- UCD product cycle – how to get Agile with ongoing development
- What are product development cycles? How can you make them work with user-centred design?
- Product road maps – how to use feedback to drive ongoing development
7. Intuition vs data: Making a case for future development
- User-centred design techniques once your product is already out there
- Product analysis – mapping user journeys, goal setting and conversion
- Analytics tools examples – web-based, app-based
- A/B testing/metrics – tweaking to improve user experience.
Note that most of our short courses can also be run as In-Company events.
- Dates: 24 April 2015, 18 September 2015
- Duration: A one-day course
- Price: £425+VAT
- A number of discounts are available
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