Content Strategy for the Web
Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors.
Whether you’re relaunching, starting from scratch or wrestling with an unruly site, this course provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.
Learn how to…
- prioritise and plan content to fulfil your organisation’s goals
- use and reuse content efficiently
- delegate content creation and maintenance with confidence
- prevent your website from becoming chaotic and confusing
- develop tools to help you assess, create, publish and direct content.
This course contributes to PUB 15, PUB 18 and PUB 19 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Anyone who produces or manages online content including writers, editors, web managers, marketers, and PR and media professionals.
Programme
What’s content strategy?
Discovering organisation goals and user needs
Evaluating your site
Content inventories and audits
Metrics
Gap analysis
Competitor analysis
Usability-testing content
Strategy
Metadata, search and findability
Site structure, page templates and wireframes
Content templates, page tables and messaging
Agile and Lean methods
Responsive, ‘nimble’ and adaptive content
Planning: workflow and editorial calendars
Content creation and publishing
Brand and style guides
Using a CMS successfully
Repurposing, social media and SEO
Caring for your content
The content lifecycle
The maintenance plan
Measuring effectiveness
Organisational buy-in and content governance.
Note that most of our short courses can also be run as In-company courses.
- Dates: 30 September 2015
- Duration: A one-day course
- Price: £425+VAT
- A number of discounts are available
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