Home Courses Short courses EditorialManaging Publishing Strategy

Managing Publishing Strategy

Dates:

A two-day course

Start date:

20 October 2015
09 March 2016
12 October 2016

Venue:

DV West One – Portland Place, London W1B 1PR

Courses scheduled to start at 9.30am prompt and end at approximately 5pm.

Price:

£795+VAT

A number of discounts are available

Please read our Terms & Conditions

Book course online or phone +44 (0)20 8874 2718 for availability.

‘Run at a good pace. I feel more sympathetic to my managers now and can use some new tools in the office!’
Royal Society of Chemistry delegate

‘As a new publisher, it’s come at a time when I’m being asked to devise strategies. I now feel like I can take my creative ideas and propose them with more confident strategies rather than first instinct! Thanks to our tutor – an excellent presenter and patient teacher.’
Pearson delegate

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If you’re charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to crucial competitive strategic thinking – designed especially for print or digital publishers – is for you.

Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There’s also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.

At the end of the course, you’ll see how this new way of thinking can be applied to your own strategic questions. You’ll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.

Learn how to…

clearly define your own significant goals and those of your organisation
analyse your market’s opportunities and its competitive environment
identify the central strengths of your organisation
generate strategic options and choose the most successful
create financial plans that are based on a compelling strategy.

This course contributes to PUB 6 and PUB 11 of the Book & Journal Publishing National Occupational Standards.

Who will benefit from this course?

Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing. You’ll profit most from this course if you’re already confident with the basics of commissioning. Those new to this level of responsibility might benefit from first taking Commissioning and List Management or Trade Commissioning and List Management.

Programme

Day 1
The strategy process
Market and competitor analysis
Creating competitive advantage
Generating strategic options

Day 2
More strategic options
Financial modelling
Dealing with uncertainty
Risk analysis
Strategic evaluation.

Your Tutor

Kay Symons has 30 years’ experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, including as publishing director and MD of Heinemann Secondary and Vocational from 1997 to 2004 – a period of huge success. She’s now a publishing consultant and popular trainer.

Note that most of our short courses can also be run as In-company courses.

Dates: 20 October 2015, 09 March 2016, 11 October 2016
Duration: A two-day course
Price: £795+VAT
A number of discounts are available

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Managing Publishing Strategy

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