Publishing in the Digital Age
Since the beginning of the 21st century, digital technologies have revolutionised publishing, not least because readers and authors can now control how they engage with the process. This concise overview examines the current state of play, including the increasing importance of reader behaviour in the creation of new content and publications.
This intensive three-day course has been created for managers and planners with responsibility for new product development and delivery. It’s led by a team of tutors, each specialising in different aspects of publishing in the digital age. It covers all phases of product creation, from initial concept and planning through to launch.
Note: This course was previously called The Digital Publisher.
Learn how to…
- define new business models
- identify software options
- apply project management processes
- recognise the steps involved in the development of digital products
- ensure that teams contain the right mix of skills to gain a competitive advantage.
This course contributes to PUB 6, PUB 7 and PUB 11 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Publishers, managers and all key individuals who need to understand the digital landscape in order to drive business growth.
Programme
Day 1
The digital landscape: today and tomorrow
The current market
Defining your commercial goals
The three golden rules of digital strategy
Checklists and specifications
Business planning and finance investment appraisals
Financial context of companies
How the financial profile changes as companies go digital
Costing products
Digital business models
Sources and types of revenue
Competing with free – indirect revenue and other benefits
Strengths and weaknesses of various business models
Day 2
Commissioning and editing for the digital environment
What is digital content?
Planning your content
Commissioning and briefing
Editing content
Production: integrating content
Testing
Search engine optimisation and findability
Managing the product
Publishing technologies
Important digital publishing technologies
Understanding the technology of e-books
How to speak knowledgeably about XML
Tailoring your content for multi-platform output
Day 3
Digital project management
Specifying requirements
Project roles and responsibilities (including outsourcing)
Planning and scheduling
Managing quality and risk
Dealing with change
Progressing projects – approval cycles, performance monitoring
Practical group work: real-life project management documentation
Marketing in a digital environment
Digital marketing: an introduction
Free publicity and market research
When to create content (and when not to)
Measuring your success
Getting your authors digitally savvy
Note that most of our short courses can also be run as In-company courses.
- Dates: 09 September 2015
- Duration: A three-day course
- Price: £895+VAT
- A number of discounts are available
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