Writing and Editing for the Web
The editor’s role is crucial in creating readable, searchable and findable web content that enables readers to complete their internet tasks quickly and painlessly. This two-day intensive course – continually updated – provides the essential guidance and techniques to make your readers come back to your site time after time.
Learn how to…
- exploit the constraints and freedoms of the internet to make content easy to read and your website easy to find
- use the capabilities and limitations of web technology
- organise and structure content
- write web content that is sharable across social media
- develop a site that draws visitors in and keeps them coming back.
This course contributes to PUB 14, PUB 15 and PUB 19 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Anyone who creates or has responsibility for web content, including editors, writers, and publicity and marketing staff.
Programme
Day 1
The web reading experience
Differences between print and web
Eyetracking studies and the implications for web text
Connecting with readers
Getting the words right
Boosting readability
Writing effective opening paragraphs
Things to eliminate
Writing key web pages
Writing for navigation and interaction 1Summaries and blurbs
Navigation and site structure
Day 2
Writing for navigation and interaction 2
Links
Interactivity
Persuasive writing
Search engine optimisation (SEO) for web writers
Accessibility issues
Social media and web writing
Creating sharable content
Writing for social media
Competing with social media
House style guides
Voice and tone
Repurposing for the web
Website critiques.
Note that most of our short courses can also be run as In-company courses.
- Dates: 10 November 2015
- Duration: A two-day course
- Price: £795+VAT
- A number of discounts are available
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