Home Courses Short courses Skills developmentCopywriting for Publishers

Copywriting for Publishers

Dates:

A one-day course

29 February 2016
07 June 2016
10 October 2016

Venue:

DV West One – Portland Place, London W1B 1PR

Courses scheduled to start at 9.30am prompt and end at approximately 5pm.

Price:

£425+VAT

A number of discounts are available

Please read our Terms & Conditions

Book course online or phone +44 (0)20 8874 2718 for availability.

‘Enjoyed it very much. Very knowledgeable instructor – great communicator!’
A-N: The Artists Information Company delegate

‘Great course: learnt great tips and thought a lot more about what copywriting involves. Helpful and enthusiastic teaching.’
Tindal Street Press delegate

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Writing and Editing for the Web

If you work in publishing, you are already familiar with the power of words. This workshop shows you how to harness that power to create copy that inspires, persuades and sells. You’ll be provided with practical tools to complement your writing skills and further develop your expertise.

Whether you have to write advance information sheets, catalogue entries, back-cover blurbs or taglines, direct-marketing letters, newsletters or website content, this course can make a significant difference.

Learn how to…

write copy that connects with your readers
exploit powerful techniques used by top professionals
apply these techniques to a range of copywriting tasks.

This course contributes to PUB 18 of the Book & Journal Publishing National Occupational Standards.

Who will benefit from this course?

Anyone working in publishing and related areas who has to convey key messages through the written word.

Programme

Developing your copywriter’s mindset

Making the right connections

Connecting with your readers

Focusing on what matters

Boosting readability

Finding the right words

Human nature and other connecting points

Taglines

Happy talk and other disconnects

Being creative.

Your Tutor

Bev Legge Legge is a writer, editor and trainer working in publishing, journalism and PR. Since 2005, he has trained more than 1,000 people in 11 countries.

Note that most of our short courses can also be run as In-company courses.

Dates: 29 February 2016, 06 June 2016, 09 October 2016
Duration: A one-day course
Price: £425+VAT
A number of discounts are available

Provisional Booking Form

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If you are entitled to one of our range of discounts, please select one of the following. To check your eligibility, visit our Discounts and funding page.

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Your job title

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Anything else you’d like to tell us? If you’ve been issued with a voucher from the Publishing Training Centre and you’d like to use it with this booking, or you’d like to book more than four people on this course, let us know here. Alternatively, you can email us directly at This e-mail address is being protected from spambots. You need JavaScript enabled to view it. :

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Copywriting for Publishers

Dates:

Venue:

Price:

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Who will benefit from this course?

Programme

Your Tutor

Provisional Booking Form

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