Digital Strategy for Publishers
This intensive, one-day, overview course is designed to ensure that delegates are aware of and informed about the critical digital developments and trends that impact publishing strategy.
It enables a strategically intelligent approach to digital projects from first idea to detailed specification, which will save time, money and resources.
Learning outcomes
At the end of this course, you should be able to:
- assess, plan and give briefs for digital projects in a realistic, longer-term context
- analyse the commercial impact of digital development
- produce digital offers that meet consumer needs and expectations.
This course contributes to PUB 6 and PUB 7 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Publishers, editors, marketers and others who are responsible for delivering successful digital products.
Programme
- The golden rules of thinking digitally
- Bring your favourite examples of digital content – good or bad
- Why are you considering digital products?
- What is your digital strategy?
- Do you have one? Do you need one?
- How do your products fit into the strategy?
- What will be the key differentiator between your products and everyone else’s?
- An honest look at platforms
- Do you actually need that app?
- Can you do things simpler and better?
- Is community a necessity or a faff?
- Who are you talking to?
- Creating personas
- Competitor analysis
- How much is it going to cost?
- The vital role of the specification
- Getting the spec right – a step-by-step guide
- The cost implications of change
- Digital products never die
- Resourcing and managing digital in the longer term
- Handling community feedback – good and bad.
Note that most of our short courses can also be run as In-Company events.
- Dates: 29 June 2015, 01 October 2015, 03 December 2015
- Duration: A one-day course
- Price: £425+VAT
- A number of discounts are available
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