Digital Project Management
This course provides the skills needed to manage digital projects using Agile and iterative techniques. It highlights two of the fundamental differences between managing digital publishing projects and conventional print publishing projects:
· the increased level of complexity that surrounds digital technologies
· the ability to alter and revise products through early release, frequent revisions and dialogue with customers.
Digital project management is often a challenging experience. Digital project managers have to deal with mixed teams, all with different roles and responsibilities, and to manage tight budgets and deadlines. The fluidity of the digital landscape and managing the expectations of others add even more layers of difficulty to the task.
Understanding how to apply approaches and learnings from other industries to the specific problems faced in digital publishing requires, thought, skill and a process of continuing improvement. Through classroom based learning and follow-up coaching by email this course will enable students to rise to the never-ending challenge, managing digital projects from end-to-end.
While not providing a guide to which digital media to choose for a product, this course is relevant to all products requiring the writing of custom software and the machine-readable mark-up of content and metadata.
Learning outcomes
At the end of this course, you should be able to:
- understand the difference between managing print and digital projects
- deliver fit-for-purpose digital projects within required time scales and budget, even if specifications and the budget change
- manage complex projects, using interactive project management techniques and Agile, Lean and Kanban methodologies
- deal with inputs from multiple stakeholders
- select suppliers and put together teams that can deliver digital projects.
This course contributes to PUB 15, PUB 22 and PUB 23 of the Book & Journal Publishing National Occupational Standards.
Who will benefit from this course?
Those involved in the management and delivery of digital projects, including editors, commissioning editors, web managers, project managers and publishers.
Programme
Day 1
- Differences between digital and print publishing projects
- The nature of the medium – software is changeable and requires different management methods
- Mobile and internet publishing are relatively immature media – team structures, best practices and business models are still being developed
- Approaches to managing digital projects
- An iterative model, in which small amounts of functionality are delivered to the customer quickly, is far more effective for the management of digital projects than a traditional approach
- Benefits of an iterative method – it easily incorporates technological and business changes, plus user feedback can be included
Day 2
- Managing a digital project
- An effective framework for the management and delivery of digital projects
- The roles and calendar of meetings that the framework recommends
- Case study: hands-on experience of using the framework
- NEW – Beyond iterative approaches – using Lean and Kanban approaches to manage a project from end-to-end
- NEW – Case-study: Using Lean and Kanban approaches to manage a project
- Soft skills
- Why managing digital projects would be impossible without an appreciation of human communication skills
- Why emotional conflicts arise in the progress of a digital project and some approaches that might help to diffuse them
- A practical series of questions and exercises that allow members of an organisation to better understand where they are in relation to the process and so identify points where conflicts might arise.
Note that most of our short courses can also be run as In-Company events.
- Dates: 06 October 2015, 01 December 2015
- Duration: A two-day course
- Price: £795+VAT
- A number of discounts are available
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