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Digital Strategy for Publishers

After this intensive, one-day overview, you should be fully aware of the critical digital developments and trends that impact publishing strategy. As a result, you’ll be able to take an intelligent approach to digital projects – from first idea to detailed specification – to save time, money and resources.

Learn how to…

assess, plan and give briefs for digital projects in a realistic, longer-term context
analyse the commercial impact of digital development
produce digital offers that meet consumer needs and expectations.

This course contributes to PUB 6 and PUB 7 of the Book & Journal Publishing National Occupational Standards.

Who will benefit from this course?

Publishers, editors, marketers and others who are responsible for delivering successful digital products.

Programme

The golden rules of thinking digitally

Why are you considering digital products?

An honest look at platforms

Who are you talking to?

How much is it going to cost?

Resourcing and managing digital in the longer term

Your Tutor

Katie Roden is a publishing consultant specialising in product development and brand strategy.

Note that most of our short courses can also be run as In-company courses.

Dates: 30 September 2015
Duration: A one-day course
Price: £425+VAT
A number of discounts are available

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Digital Strategy for Publishers

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Your Tutor

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