Home Short Courses Digital & Web Courses Web SkillsWriting and Editing for the Web

Writing and Editing for the Web

Dates:

A two-day course

Start date:

14 May 2013
03 December 2013

Venue:

All courses are scheduled to run from 9.30am to 5.00pm at Book House in Wandsworth, Southwest London
(see a map and a list of local hotels)

Price:

£755+VAT

A number of discounts are available

Please read our Terms & Conditions

Book course online or phone +44 (0)20 8874 2718 for availability

“It was fantastic. I really learnt a lot from excellent professionals with lots of knowledge. Also made a change to have a good lunch on a course!”
ABRSM Publishing delegate

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Copy-Editing

Users visit your website primarily for its content, not for its technical brilliance, and the editor’s role is crucial in creating and maintaining this content. This two-day course will provide guidance and techniques essential to keep users coming back to your site time after time.

Learning outcomes

At the end of this course you should be able to:

edit text published in other media so that it can be published online
understand the jargon that web designers and technical staff use
understand the capabilities and limitations of web technology and how to exploit these as an editor
understand how to organise and structure content
develop a site that draws visitors in and keeps them coming back.

Who will benefit from this course?

Editors, writers, publicity and marketing staff who have a responsibility for web content and site design.

Programme

Day One

The web reading experience
- Differences between the print and web reading experience
- Eyetracking studies and the implications for web text
Connecting with readers
- Finding the right style
- Powerful weapons for web writers
- Focusing on the reader
- Changing your perspective
- Understanding your readers’ missions
Getting the words right
- Boosting readability
- Writing effective opening paragraphs
- Things to eliminate
- Writing key web pages
Writing for navigation and interaction 1
- Summaries and blurbs
- Navigation and site structure

Day 2

Writing for navigation and interaction 2
- Links
- Interactivity
- Persuasive writing
Search Engine Optimisation for web writers
Accessibility issues
Social media and web writing
- Creating sharable content
- Writing for social media
- Competing with social media
House style guides
Repurposing for the web
Website critiques exercise.

Your Tutors

Bev Legge is a professional copywriter who has worked in journalism, publishing and advertising for more than 25 years. In the past decade he has run some 200 writing and editing courses for businesses and government departments in eight European countries, including the UK.

Nancy Duin is a freelance copywriter, content strategist, editor and trainer. Initially working for book publishers, she later expanded her repertoire to structuring, writing and editing websites on a wide range of subjects for television companies, businesses, and government agencies and departments. She was previously an editorial consultant to Channel 4 Television and internet director of the Society for Editors and Proofreaders (SfEP).

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).

Note that most of our short courses can also be run as in-company events.

Dates: 14 May 2013, 03 December 2013
Duration: A two-day course
Price: £755+VAT
A number of discounts are available

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Writing and Editing for the Web

Dates:

Venue:

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Learning outcomes

Who will benefit from this course?

Programme

Your Tutors

Provisional Booking Form

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