Authors and editors can have high expectations for marketing, yet often time and money are in short supply.
This course provides an essential introduction to the changing and challenging role of promoting journals in today’s market.
This is an essential introductory course covering all aspects of journals publishing for those who are at the beginning of their careers.
One publisher recently likened a new job in marketing to trying to stand upright in a wind tunnel. Is that you? If you’re new to a marketing role this is the perfect overview to help you make sense of the wider context.
An introduction to the workings of a publishing company for employees at the start of their career
