Home Courses Digital & webEffective Social Media for Publishers

Effective Social Media for Publishers

This course offers proven effective methods for harnessing web technologies in a publishing context. It covers all the major social media platforms – and gives the scoop on some new ones to watch. Publishers will be equipped to create coherent and well-reasoned campaigns and monitor their effectiveness, using tools such as web metrics and Google Analytics.

The tutor, Sue Davis, is a Qualified Google Analytics practitioner.

Learn how to…

identify which social media platforms are most useful and relevant to your business
plan a coherent social media campaign
monitor a campaign’s efficacy.

Who will benefit from this course?

Anyone involved in using social media alongside a publishing project.

Programme

Understanding social media

Blogging

The big hitters: Facebook, YouTube, Twitter, Google+ and LinkedIn

Future trends

Your social media plan

Using web metrics and Google Analytics.

Your Tutor

Sue Davis is a digital trainer, content designer and strategist, coach and consultant with 20 years’ experience. Her passion is demystifying digital for non-techie audiences.

Note that most of our short courses can also be run as In-company courses.

Dates: 24 February 2016, 13 June 2016, 20 September 2016
Duration: A one-day course
Price: £425+VAT

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Effective Social Media for Publishers

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