Home Courses Digital & webContent Strategy for the Web

Content Strategy for the Web

Dates:

A one-day course

30 September 2015

Venue:

DV West One – Portland Place, London W1B 1PR

Courses scheduled to start at 9.30am prompt and end at approximately 5pm.

Price:

£425+VAT

A number of discounts are available

Please read our Terms & conditions

Book course online or phone +44 (0)20 8874 2718 for availability.

‘I did enjoy the course and found the material informative, interesting and stimulating.’
Health and Safety Executive delegate

‘Excellent – both materials and instructor. Sue knows her stuff and has a clear passion for what she does.’
Delegate

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Writing and Editing for the Web

Interview with Sue Davis, tutor of Content Strategy for the Web

Take charge of planning content creation, delivery and governance so that your website content can deliver real value for your organisation and meaningful experiences for your website visitors.

Whether you are relaunching, starting from scratch or wrestling with an unruly site, this course is a foundation for you to develop your content strategy and integrate it effectively within your organisation.

Learning outcomes

At the end of this course, you should be able to:

prioritise and plan content to fulfil your organisation’s goals
use and reuse content efficiently
delegate content creation with confidence
prevent your website from becoming chaotic and confusing
develop tools to help you assess, create, publish and direct content.

This course contributes to PUB 15, PUB 18 and PUB 19 of the Book & Journal Publishing National Occupational Standards.

Who will benefit from this course?

Anyone who produces or manages online content including writers, editors, web managers, marketers, and PR and media professionals.

Programme

What is content strategy?
- What it is and what it is not
- Why it is important
- Why now?
- What could happen if you don’t have a content strategy
- Thinking of yourself as a publisher
Discovery
- Organisation goals
- User needs
Evaluation
- Content inventories
- Content audits
- Metrics
- Gap analysis
- Competitor analysis
- Usability-testing content
- Presenting your findings
Strategy
- Meta-data, search and findability
- Site structure, page templates and wireframes
- Content templates, page tables and messaging
- How content strategy can use Agile and Lean methods
- Responsive, ‘nimble’ and adaptive content
Planning
- Workflow
- Editorial calendars
Content creation and publishing
- The content plan and writing content
- Brand and style guides
- Content workshops
- How a CMS can help your content strategy succeed
- Repurposing, social media and SEO
Caring for your content
- The content lifecycle
- The maintenance plan
- Measuring effectiveness
- Organisational buy-in and content governance.

Your Tutor

Sue Davis has been a freelance web consultant for more than 16 years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).

Note that most of our short courses can also be run as In-Company events.

Dates: 30 September 2015
Duration: A one-day course
Price: £425+VAT
A number of discounts are available

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Content Strategy for the Web

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