Home Short Courses Editorial Editorial Management & Commissioning SkillsManaging Publishing Strategy

Managing Publishing Strategy

Dates:

A two-day course

Start date:

28 October 2013

Venue:

All courses are scheduled to run from 9.30am to 5.00pm at Book House in Wandsworth, Southwest London
(see a map and a list of local hotels)

Price:

£755+VAT

A number of discounts are available

Please read our Terms & Conditions

Book course online or phone +44 (0)20 8874 2718 for availability

“Run at a good pace. I feel more sympathetic to my managers now and can use some new tools in the office!”
Royal Society of Chemistry delegate

“As a new publisher, it’s come at a time when I’m being asked to devise strategies. I now feel like I can take my creative ideas and propose them with more confident strategies rather than first instinct! Thanks to our tutor – an excellent presenter and patient teacher.”
Pearson delegate

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Digital Project Management

This is an introduction to crucial competitive strategic thinking for print or digital publishers. If you are charged with maximising the success of a list or market segment and competing effectively, this course is for you.

The input will come from business school models to help structure your thinking, combined with real-world experience of successful (and unsuccessful) strategic approaches from the publishing industry.

The teaching approach is a stimulating combination of presentations, practical exercises and discussion sessions, with the emphasis on delegate interaction and application to your own strategic questions. You will leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.

Learning outcomes

At the end of this course you should be able to:

clearly define your overarching goals and those of the organisation you work in
analyse the opportunities and competitive environment in your market
identify the important strengths of your organisation
generate strategic options and choose the most successful
create financial plans that tell the strategic story
plan for an uncertain future
communicate your plans concisely and effectively.

Who will benefit from this course?

Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing. You will gain most benefit from this course if you are already confident with the basics of commissioning – those who are newer to this level of responsibility might benefit from first taking Commissioning and List Management.

Programme

Day One

The strategy process
Market and competitor analysis
Creating competitive advantage
Generating strategic options

Day Two

More strategic options
Financial modelling
Dealing with uncertainty
Risk analysis
Strategic evaluation.

Your Tutor

Kay Symons has 30 years’ experience with some of the foremost educational publishers in the UK. She worked at Heinemann for 20 years, as Publishing Director and MD of Heinemann Secondary and Vocational during a period of huge success from 1997 to 2004. After completing an international executive MBA programme at Henley Management College, she fulfilled a number of roles working on strategic projects, as Marketing Director and as Harcourt’s first Customer Focus Director. She is now a publishing consultant and popular trainer.

Note that most of our short courses can also be run as in-company events.

Dates: 28 October 2013
Duration: A two-day course
Price: £755+VAT
A number of discounts are available

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Managing Publishing Strategy

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Other courses you might like

Learning outcomes

Who will benefit from this course?

Programme

Your Tutor

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