This workshop brings you right up to date with the realities of today’s marketplace with examples of excellent practice from a wide range of companies
A practical course that will ensure that the content on your website works effectively and efficiently.
Explore when, where and how smart copywriting can boost the performance of your book marketing projects.
Up-to-the-minute advice on harnessing the power of social media in a publishing context.
This course takes you from promoting your enews service to creating emails to engage and get those readers clicking!
A non-technical and up to the minute overview of e-marketing best practice
Discover vital ways to make digital content more readable, searchable and findable, using up-to-the-minute research.
