Home Courses Short courses Digital & webEffective Social Media for Publishers

Effective Social Media for Publishers

This one-day course offers proven effective methods for harnessing web technologies in a publishing context. It covers all the major social media platforms (and gives the scoop on some new ones to watch). Publishers will be equipped to create coherent and well-reasoned campaign plans, and monitor their effectiveness using tools such as web metrics and Google Analytics. The tutor, Sue Davis, is a Qualified Google Analytics practitioner.

Learning outcomes

At the end of this course, you should be able to:

identify which social media platforms are most useful and relevant to your business
recognise effective use of social media
plan a coherent social media campaign
monitor a campaign’s efficacy.

Who will benefit from this course?

Anyone involved in using social media alongside a publishing project.

Programme

Understanding social media
Blogging
The big hitters: Facebook, YouTube, Twitter, Google+ and LinkedIn
Future trends
Your social media plan
Using web metrics and Google Analytics.

Your Tutor

Sue Davis has been a freelance web consultant for more than 16 years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the internet for BBC2 (Computers Don’t Bite) and Sky TV (Download).

Note that most of our short courses can also be run as In-Company events.

Dates: 08 September 2015
Duration: A one-day course
Price: £425+VAT

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Effective Social Media for Publishers

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Who will benefit from this course?

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Your Tutor

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