The PTC and the IDM join forces
At a time when the future of publishing in the digital age is being hotly debated, many marketers in the industry are turning their attention to how they can make the most of all kinds of electronic media.
If you are new to digital marketing, getting to grips with the technology and processes means you have to learn the new skills it requires, and that can be a difficult task considering your work load will probably not be getting any lighter.
Here at the PTC we are pleased to introduce a new two day course called Digital Marketing for Publishers. We have teamed up with the Institute of Direct Marketing (IDM) to bring you up to speed on the very latest in planning, managing and executing successful campaigns using electronic media.
Together we have specifically tailored this course to meet the needs of publishers. It will equip you with the knowledge and skills you need to manage your digital campaigns with confidence. It will also help you identify which elements of digital marketing are potentially most useful to you and how to incorporate them into the marketing planning process.
Digital Marketing for Publishers will be held at Book House on 21-22 May.
Share this article: 
