Introduction to Marketing in Publishing

Dates:

24 May & 24 November 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

"The course has been immensely useful and has improved my awareness of marketing."

Scripture Union delegate

The essential guide to effective marketing, this course shows you:

what marketing means
effective use of the four Ps
how marketing relates to the business of publishing
how to conduct appropriate market research
the techniques you can use to market your own publications.

Whether you're working for marketing in your organisation or just need a better understanding of the process, this course offers a comprehensive overview. When you return to your office, you'll be able to talk with authority and plan with ease.

Programme

Defining your market
Customer orientation
Market research
The four Ps
- Product
- Price
- Promotion
- Place
Marketing plans
- Practical session
Market image
Branding
- Practical session

Your tutor

Brenda Stones is a freelance consultant who has worked in educational publishing for many years: in mainstream companies like CUP, OUP, HarperCollins, Macmillan and Pearson; in smaller companies like Hutchinson, Walker Books, National Gallery Company and Letts; in overseas training, for Pakistan, Latin America, ex Soviet republics and Eritrea; and in freelance editorial, market research and authorship, for Badger Publishing, BBC, Egmont and Franklin Watts.

We also offer an Introduction to Publicity and Promotion.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 24 May & 24 November 2010

Price: £365+VAT (a number of discounts are available).

Introduction to Marketing in Publishing - provisional booking form

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