What is Marketing?

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What is Marketing?


Dates:

10 November 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"The course has been immensely useful and has improved my awareness of marketing."

Scripture Union delegate



The essential guide to effective marketing, this course shows you:

 

  • what marketing means
  • effective use of the four Ps
  • how marketing relates to the business of publishing
  • how to conduct appropriate market research
  • the techniques you can use to market your own publications.

 

Whether you're working for marketing in your organisation or just need a better understanding of the process, this course offers a comprehensive overview. When you return to your office, you'll be able to talk with authority and plan with ease.

Programme

  • Defining your market
  • Customer orientation
  • Market research
  • The four Ps
    • Product
    • Price
    • Promotion
    • Place
  • Marketing plans
    • Practical session
  • Market image
  • Branding
    • Practical session

 

Your tutor
Brenda Stones is a freelance consultant who has worked in educational publishing for many years: in mainstream companies like CUP, OUP, HarperCollins, Macmillan and Pearson; in smaller companies like Hutchinson, Walker Books, National Gallery Company and Letts; in overseas training, for Pakistan, Latin America, ex Soviet republics and Eritrea; and in freelance editorial, market research and authorship, for Badger Publishing, BBC, Egmont and Franklin Watts.


We also offer an Introduction to Publicity and Promotion.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 10 November 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on What is Marketing?

349
Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
What is Marketing?
Course price:
£349 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
10 November 2008