Practical Marketing Management

Dates:

14 September 2010; 29 March & 28 September 2011 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

This comprehensive overview of the marketing function is aimed at smaller publishers and covers all the basics in a practical and easy to implement way. At the end of this intensive one-day course you will have a clear strategic overview and the tools to create your own plan.

Programme

Your brand
- What it is and how to monetise it
Understanding your marketing channels
- Where you can reduce cost, grow profits and keep the FD happy
Understanding how retail, wholesale and logistics work and where you can gain growth and grow your brand
Marketing Communications (“Marcoms”)
- What it is, how it works, how to integrate it to work together and how to measure it (from direct mail and catalogues to web marketing, PR and your sales team)
How to decide which marketing is the best for your business (you don’t have to choose them all!)
- Advertising, sales promotion, PR, direct marketing (post and email), etc
A sales force
- Having one or not
- In-house or outsourced
- What to do with it
- Practical remuneration
- Avoiding revenue loss and discount hell
- The metrics you should really focus on
Bringing it all together
- Typical management and team structures
- The reports you should expect to see from different people to help you get the best from your marketing
- Best practices for your publishing business.

Who will benefit from this course?

This course is particularly aimed at smaller publishers and would be of benefit to anyone who has responsibility for overseeing or running the marketing function.

Your tutor

Michael Smith is a Director of Red Page Ltd and has nearly 25 years’ experience in publishing. Red Page works with publishing companies to improve the performance of their marketing and marketing messages. The company has particular experience in strategic planning, web development, pricing, positioning, marketing communications, direct marketing, databases and team management.

Note that most of our short courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 14 September 2010; 29 March & 28 September 2011

Price: £365+VAT (a number of discounts are available).

Practical Marketing Management - provisional booking form

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