The Publishing Training Centre

Your training partner for
publishing's digital future


Practical Marketing Management



Dates:

8 July 2010 (a one-day course)


Price:

£365+VAT (a number of discounts are available)


Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability



This comprehensive overview of the marketing function is aimed at smaller publishers and covers all the basics in a practical and easy to implement way. At the end of this intensive one-day course you will have a clear strategic overview and the tools to create your own plan.

 

Programme


Who will benefit from this course?

This course is particularly aimed at smaller publishers and would be of benefit to anyone who has responsibility for overseeing or running the marketing function.

Your tutor

Michael Smith is a Director of Red Page Ltd and has nearly 25 years’ experience in publishing. Red Page works with publishing companies to improve the performance of their marketing and marketing messages. The company has particular experience in strategic planning, web development, pricing, positioning, marketing communications, direct marketing, databases and team management.

 

 

Note that most of our open courses can also be run as in-company events.


Send details of this course to a colleague.



Dates: 8 July 2010

Price: £365+VAT (a number of discounts are available).


Practical Marketing Management - provisional booking form

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