PR in Publishing

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PR in Publishing


Dates:

9 October 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"I would recommend this course to anyone in PR."

Constable & Robinson delegate



Do you work in PR for a trade publisher?


If so, it could be you who gets a new title talked about at breakfast tables all over the country. Or who turns a good book into a phenomenon that captures the public imagination. The financial impact of your work has the potential to be measured in millions.


Now, there’s a one-day course designed just for you, dedicated to helping you make your campaigns work.


PR in Publishing is for you if you’re a reasonably experienced PR professional who’d like to hone your skills. This intensive, practical course should give you the edge you need to get your voice heard above the rest.


It’s your chance to:

 

  • learn from people who have seen and done it all before
  • take your skills to the next level
  • grow in confidence
  • share problems and ideas with your peers.

Programme

  • Planning a PR campaign
    • What to send
    • Where to send it
    • When to send it
  • Writing press releases
    • Writing effective copy
  • Press release exercise
  • How to use the media
    • Finding publicity angles / creative approaches
    • Identify all the media outlets for your book
  • Author events
    • Book signings / press conferences / launch parties / festivals
    • Deciding what is best and getting the most out of it
  • The expert’s expert: guest speaker
  • Effective telephone presentation skills
    • Role-playing exercise – How to call and present with confidence

 

Who will benefit from this course?
Not the complete beginner – trade publishing PR professionals with at least a year’s experience.


Your tutor
Adrienne Maguire has a background in publicity, marketing & sales at HarperCollins, Gollancz, Cassell and Orion Publishers. She has directed high-profile campaigns for bestselling authors Nick Hornby and Terry Pratchett. Her media contacts are excellent having handled PR campaigns for the likes of Henry Kissinger, Raymond Carver, Leslie Thomas. Adrienne has also managed non-fiction lists for sport, reference, gardening and lifestyle. In 2000 she set up the marketing consultancy AGM Marketing.


We also offer an Introduction to Publicity and Promotion.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 9 October 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on PR in Publishing

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Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
PR in Publishing
Course price:
£349 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
9 October 2008