Introduction to Publicity and Promotion

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Introduction to Publicity and Promotion


Dates:

16-17 July 2008 (a two-day course)

 

Price:

£689+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"Good overview of all publicity tools. Greater understanding of planning and budgeting for campaigns. Very inspirational and refreshing."

Chrome Dreams delegate



This course is packed with advice, tips and techniques. By the end of it you'll be an expert in publicity and promotion capable of:

 

  • planning and budgeting for a publicity campaign
  • judging and measuring its success
  • using direct mail
  • using the media, trade and consumer advertising
  • liaising with reps, agents, authors and your editorial colleagues
  • organising launches, press conferences, author tours and exhibitions.

 

Most publicity departments are just too busy to allow you time to learn on the job, so this is your chance to learn from the experts.

Programme

Day one

  • Publicity within the marketing framework
  • Campaign planning
  • Producing promotional material
  • Copywriting
  • Exhibitions
  • Direct marketing

 

Day two

  • The publicity plan: a user's guide
  • The press release: how to write
  • Working with the media
  • Advertising and special promotions
  • Group project: planning a campaign

 

Your tutors
Your tutors are Julia Garvey and Adrienne Maguire. Julia has over ten years' experience in marketing within publishing. In 1994 she founded the marketing alliance, the specialist marketing agency for publishers. Julia holds a degree in Publishing from Oxford Brookes University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, of which she is also a member. Her career has incorporated time at Blackwell Publishers, Simon and Schuster International, Gower Publishing and Connaught Training.


Adrienne has a background in publicity, marketing and sales at HarperCollins, Gollancz, Cassell and Orion Publishers. She has directed high-profile campaigns for bestselling authors Nick Hornby and Terry Pratchett. Her media contacts are excellent having handled PR campaigns for the likes of Henry Kissinger, Raymond Carver, Leslie Thomas. Adrienne has also managed non-fiction lists for sport, reference, gardening and lifestyle. In 2000 she set up the marketing consultancy AGM Marketing.


For more experienced PR professionals, we also offer PR in Publishing.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 16-17 July 2008

Price: £689+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Introduction to Publicity and Promotion

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Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
Introduction to Publicity and Promotion
Course price:
£689 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
16-17 July 2008