Introduction to Publicity and Promotion
Dates:
20-21 January & 24-25 November 2011 (a two-day course)
Price:
£719+VAT (a number of discounts are available)
Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"I had a really great time. I had no idea I could learn so much in a few days and the way it was taught really cemented the principles behind the material."
Hodder and Stoughton delegate
This course is packed with advice, tips and techniques that will give you a comprehensive overview of the exciting world of publicity and promotion in publishing.
By the end of the two days you will have learnt to:
- plan and budget for a publicity campaign
- judge and measure its success
- use direct mail
- use media, trade and consumer advertising
- liaise with reps, agents, authors and your editorial colleagues
- organise launches, press conferences, author tours and exhibitions.
Most publicity departments are just too busy to allow you time to learn on the job, so this is your chance to learn from the experts.
Programme
Day One
- Publicity within the marketing framework
- Campaign planning
- Producing promotional material
- Copywriting
- Exhibitions
- Direct marketing
Day Two
- The publicity plan: a user's guide
- The press release: how to write
- Working with the media
- Advertising and special promotions
- Group project: planning a campaign
Who will benefit from this course?
This course is ideal for new starters, for those wishing to move into this field and anyone who needs to know about effective publicity and promotion in publishing.
Your tutors
Julia Garvey and has over ten years' experience in marketing within publishing. In 1994 she founded the marketing alliance, the specialist marketing agency for publishers. Julia holds a degree in Publishing from Oxford Brookes University and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing, of which she is also a member. Her career has incorporated time at Blackwell Publishers, Simon and Schuster International, Gower Publishing and Connaught Training.
Adrienne Maguire has a background in publicity, marketing and sales at HarperCollins, Gollancz, Cassell and Orion Publishers. She has directed high-profile campaigns for bestselling authors Nick Hornby and Terry Pratchett. Her media contacts are excellent having handled PR campaigns for the likes of Henry Kissinger, Raymond Carver and Leslie Thomas. Adrienne has also managed non-fiction lists for sport, reference, gardening and lifestyle. In 2000 she set up the marketing consultancy AGM Marketing.
This course was formerly known as Introduction to Publicity and Promotion.
Note that most of our short courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 20-21 January & 24-25 November 2011
Price: £719+VAT (a number of discounts are available).
Introduction to Publicity and Promotion - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
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