Email Newsletters

Dates:

21 July 2010 & 15 December 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

These days, no company can afford to leave email out of the marketing mix.

This course will show you how to get the most out of it by producing email newsletters that your customers will really want to read and that will make a real difference to your business.

Programme

How people use and read email newsletters
Why write an email newsletter?
Strategy
- Goals
- Audience
- Multiple newsletters
The relationship between email newsletters, blogs and RSS
Format
- HTML or text
- Layout
- Links
- Length
Content
- The 'from' line
- The 'subject' line
- Table of contents
- Content that works
- Tone
- The footer
Frequency and timing
The subscription process
Managing distribution
Measuring performance

Your tutor

Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).

We also offer Digital Marketing for Publishers.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 21 July 2010 & 15 December 2010

Price: £365+VAT (a number of discounts are available).

Email Newsletters - provisional booking form

Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.

Note: Please don't include any website addresses in your booking information.

* Course date:

Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.

Your details

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Delegate details (if different)

1. Delegate name:

1. Job title:

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Other details

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Your training partner for publishing's digital future