Email Newsletters

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Email Newsletters


Dates:

3 July/9 December 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability



These days, no company can afford to leave email out of the marketing mix.


This course will show you how to get the most out of it by producing email newsletters that your customers will really want to read and that will make a real difference to your business.

Programme

  • How people use and read email newsletters
  • Why write an email newsletter?
  • Strategy
    • Goals
    • Audience
    • Multiple newsletters
  • The relationship between email newsletters, blogs and RSS
  • Format
    • HTML or text
    • Layout
    • Links
    • Length
  • Content
    • The 'from' line
    • The 'subject' line
    • Table of contents
    • Content that works
    • Tone
    • The footer
  • Frequency and timing
  • The subscription process
  • Managing distribution
  • Measuring performance

 

Your tutor
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed web sites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).


We also offer Digital Marketing for Publishers.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 3 July/9 December 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Email Newsletters

349
Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
Email Newsletters
Course price:
£349 +VAT
* 
Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
3 July 2008,9 December 2008