Data Protection Act: the Impact on Publishing

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Data Protection Act: the Impact on Publishing


Dates:

3 November 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"Have come away with very practical guidelines which we can implement immediately."

Trinity College London delegate



Do you collect or use information on individuals and organisations? Do you keep details of your customers and prospects? Then you need to know how the Data Protection Act affects you. This one-day course will give you an overview of the principles and requirements of this legislation. It will help you to:

 

  • avoid expensive mistakes
  • make the most of your data, legally and securely
  • make sure your systems and processes are secure.

 

Intended for both marketing staff and publishers of database and directory products, this short course provides enough background knowledge to help keep you and your company out of court and out of trouble.

Programme

  • Protecting the individual
  • The Advertising Standards Authority's code of practice
    • What it says about mailing lists and marketing
    • Guidance versus the law
  • The Data Protection Act
    • Definitions, changes in the law
  • What the Data Protection Act means to you
    • How to gather your sales prospects
    • Data controllers and databases
    • Protecting information about individuals
    • Marketing techniques: how are they affected?
    • Advertising
    • List rental
    • Telephone/Fax Preference Service
    • Web sites
  • Case study exercises
  • How data protection will evolve in the future

 

Who will benefit from this course?
Marketing Executives, Managers and Assistants; Directory Publishers


Your tutor
Robert Hutchinson is an experienced publisher and journalist. He spent 14 years at Jane's Information Group, becoming Publishing Director and New Product Development Director, responsible for both print and digital organic development. He is now a freelance writer and consultant.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 3 November 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Data Protection Act: the Impact on Publishing

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Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
Data Protection Act: the Impact on Publishing
Course price:
£349 +VAT
* 
Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
3 November 2008