Copywriting for Publishers

Dates:

10 May & 25 November 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

Set aside the publisher in you and immerse yourself in the dark arts of the marketing copywriter. In this non-stop one-day workshop, explore with top freelance copywriter Laurence Blume when, where and how smart, thoughtful copywriting can boost both the performance of your projects... and your own career success.

Programme

Where copywriting shows up in contemporary publishing
- An interactive start-off session in which we let the students surprise themselves by identifying just how many pieces of the publishing journey actually involve skills which we might define as copywriting
Our audiences, and what we write for each of them, and what we need to think about when writing for each of them
- A swim around the diverse pool of interests that make up your audience
Making a book exist. Pitches and proposals
- Bringing the psychology of commercial copywriting to bear on crucial business opportunity documents
All round copywriting know how
- All-round, everyday copywriting lore applicable to everything you ever do
Giving your book its best chance in life
- How to use copywriting skills to set up your book for a successful birth
Dressing your book
- An interactive whizz around the pack copy of the product that is your book
Selling your book
- 10 places copywriting will sell your book, and how to make sure it does.

Who will benefit from this course?

Marketing professionals working in publishing or anyone in publishing who has to write persuasive marketing copy.

Your tutor

Laurence Blume spent almost 2 decades as a copywriter and Creative Director with some of the UK’s leading advertising agencies before setting up freelancecopywriter.co.uk in 2001. He has written for clients in just about every market sector, creating material for use in every possible medium and application. An avowed ‘generalist’, Laurence brings to the publisher’s problems strategic insights and ideas developed working with some of the world’s most successful marketing-driven brands.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 10 May & 25 November 2010

Price: £365+VAT (a number of discounts are available).

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