Marketing and Publicity
Courses for everyone from the complete beginner to the experienced marketer.
Copywriting for Publishers NEW
Explore when, where and how smart, thoughtful copywriting can boost the performance of your book marketing projects.
If you don't have any formal training in design, this course will help you get the most out of DTP packages.
Digital Marketing for Publishers
A two-day course, developed with the Institute of Direct Marketing (IDM) designed to help you deliver cutting-edge digital marketing campaigns.
Learn all about a medium that every marketer needs to master.
Introduction to Marketing in Publishing
A one-day course to get you up to speed on all the important concepts and terminology.
Introduction to Publicity and Promotion
A two-day course for anyone new to publicity in book publishing.
Practical Marketing Management NEW
A comprehensive overview of the marketing function aimed at smaller publishers, covering the basics in a practical and easy to implement way.
See also:
Introduction to Web Technologies
Market Research for Educational Publishers
Selling and Marketing Digital Products
Editorial Project Management by Distance Learning
If you can't find what you're looking for among our existing courses, we would be delighted to hear your suggestions.