This course will help you win publishing contracts by understanding just what societies are really looking for.

Winning and retaining a journal publishing contract with a society is a highly competitive arena. Your image as a publisher goes a long way towards a successful bid, but the proposal document and its surrounding communications provide an opportunity to:

• demonstrate what you know and understand about the society
• express the kind of relationship you can offer
• present the financial and non-financial factors available.

By the end of the course, you’ll know how to prepare a proposal document that will make exactly the right impression. And you’ll be able to arrive at the shortlist presentation, confident in your understanding of the society’s needs.

Programme

• What do societies need and want from their journal publisher?
  • Why societies publish a journal
  • Why they contract out
  • What they wish to retain
  • What information do they need?
  • What are their concerns?
  • Different stakeholders
• The journal proposal document – nuts and bolts content
  • A comprehensive checklist
• The journal proposal document – presentation and marketing
  • Personalised context
  • Use of testimonials, anecdotes and evidence
  • Use of diagrams, pictures and charts
  • Linking proposal content to the society’s key issues
• The person with the most information usually does better!
  • Negotiation tactics
  • Questions to ask
• The shortlist presentation and interview – be prepared
  • Planning, content and structure

Who will benefit from this course?
Heads of Editorial or of Business Development; Publishing Managers; Commissioning or Managing Editors with at least two years’ experience.

Your tutor
Kathryn Toledano has extensive experience of scholarly journal publishing, including Business Development Director at Emerald, responsible for acquisitions, copyright policy and publisher for their engineering portfolio. She established Emerald Partnerships and developed significant new revenue streams and circulation levels with third party alliances. She is now a consultant offering marketing and contract negotiation experience to societies and publishers.

Note that most of our open courses can also be run as in company events.

Send details of this course to a colleague.

Dates: 8 October 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on How to Prepare a Society Journal Proposal