Journals Publishing: An Introduction

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Journals Publishing: An Introduction


Dates:

15 October 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"An immediate understanding of the bigger picture. Teaching style was well paced and accessible. The course was invaluable and I strongly recommend it to all new to the industry."

Taylor & Francis delegate



If you're new to journals publishing, here's a thorough introduction that will help you to:

 

  • understand how your job fits in with what other departments do
  • be more confident about what publishing and journal terms mean
  • understand how journals are developed, produced and marketed.

 

In just one day you'll gain a complete picture of who does what, covering such areas as:

 

  • working with editors and editorial boards
  • sub-editorial and production issues
  • the distribution cycle
  • what subscription agents do
  • market and subscription trends
  • offprints and reprints.

Programme

  • Introduction
    • What is a journal? Why publish journals?
    • The international journal business
  • Editorial and publishing management
    • The editor and editorial board
    • The peer review process
  • Finance
    • Budgeting cycle and cash flow
    • Pricing policies
    • Financial management
  • Production
    • The production function and process
    • New technologies in production
  • Marketing
    • Marketing tools
    • Marketing in relation to a journal’s age
    • Relationship marketing
  • Journals and the electronic dimension
    • Preparation
    • Content provision
    • Selling
  • Other revenue sources
    • Advertising, offprints and reprints
    • Supplements, licensing
  • The future of journals publishing

 

Your tutors
David Bull is the journals director at Palgrave Macmillan. In the past fifteen years he has worked in a variety of roles for leading international publishers, including Macmillan, Routledge, Taylor & Francis and International Thomson. Di Owen is a marketing consultant specialising in journals.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates: 15 October 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Journals Publishing: An Introduction

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Course details
Course title:
Journals Publishing: An Introduction
Course price:
£349 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
15 October 2008