A unique opportunity for you to take a strategic look at your journals programme, this course addresses issues such as:

• using new production opportunities to increase productivity and cut costs
• using your marketing, fulfilment and editorial departments to develop and improve your journals
• which points of copyright affect your authors, editors and journals.

This three-day course will enable you to develop an informed strategic view of the future, as well as improve your handling of the present, by encouraging you to examine each of the following:

• will journals publishers still exist in 20 years?
• how will electronic publishing affect the shape and profitability of the industry?
• what are the main different electronic publishing strategies being adopted now?
• how are libraries and their needs changing... and what will be the effects on the journals industry?
• how can you make best use of your marketing, fulfilment and editorial departments to develop and improve your journals?

You'll get most out of this course if you already manage one or more journals and have been doing so for about 18 months. The course presents an excellent opportunity for networking and sharing ideas with other editors. And, by working with other delegates on a case study involving a 'problem' journal, you'll gain practical ideas and techniques that you can take away and implement immediately.

Programme

Day one

• Introduction and overview
• Journal strategy
• Supplying the electronic library - the agent's role
• Marketing
• The librarian's view
• Case study session 1

Day two

• Launching and managing journals
• Electronic publishing strategies
• Finance
• Case study session 2

Day three

• Case study session 3
• Copyright, contracts and licences
• Case study session 4
• Case study presentations and feedback
• Summing up

Who will benefit from this course?
Production Editors; Managing Editors; Commissioning Editors; Development Editors; Publishers.

Your course director
Your course director is David Inglis. David has wide experience at executive level in the publishing and library sectors, including five years as Director of the British Library’s Digital Library Programme, procuring infrastructure, drafting digitisation policy and licensing major digital heritage content projects. As a publisher, David managed STM and educational subsidiaries of News International and Thomson International Publishing. The output of the latter included the first wave of online scholarly journals and innovative database products. He is now a consultant offering broad managerial experience in the information world with a focus on digital asset management. David will be joined on the course by specialist tutors for specific topics.

Note that most of our open courses can also be run as in company events.

Send details of this course to a colleague.

Dates: 16-18 July/19-21 November 2008

Price: £1339+VAT (a number of discounts are available, including an early booking discount if you confirm your booking at least eight weeks ahead of the start date).

Venue and accommodation: The course takes place at Milton Hill Training Centre, just south of Oxford - ten minutes by taxi from Didcot Parkway station. Set in 53 acres of parkland, this Management Development Centre has a high standard of accommodation, food and training facilities, plus wheelchair access.

Make a provisional booking on Journals Management