Dates:
7 May 2008 (a one-day course)
Price:
£349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
Move your site to the next level!
This course is for publishers who want to get more from their web site to:
- draw in more readers
- enhance the user experience
- maximise the opportunities that the Internet has to sell in a competitive market place.
Programme
- Search engine optimisation for publishers
- How your customers use home pages, landing pages, gallery pages and product pages
- Keeping in touch with readers
- E-newsletters
- Blogs
- Podcasts
- RSS
- Conversations with readers: forums and community-building
- Selling books online
- The 'sales funnel'
- Third party sites
- Google Book Search
- Going it alone
- Understanding metrics
Your tutor
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed web sites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
Send details of this course to a colleague.
Dates: 7 May 2008
Price: £349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.
Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).
Make a provisional booking on Web Development for Publishers
Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.
Shortly afterwards, we will send you a registration form with which you can confirm your booking.