What is Marketing?

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What is Marketing?


Dates:

10 November 2008 (a one-day course)

 

Price:

£349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability



The essential guide to effective marketing, this course equips you to:

 

  • know what marketing means
  • understand your customers' needs
  • conduct appropriate market research
  • use the four Ps to promote your business
  • reach your customers through appropriate marketing strategies.

 

If you’re operating in a small independent business, this course gives you all the theory and all the practice you need to target and reach your customers more effectively. When you return to the office, you’ll be able to discuss with authority and plan with ease.

Programme

  • Defining your market
  • Customer orientation
  • Market research
  • The four Ps
    • Product
    • Price
    • Promotion
    • Place
  • Marketing plans
    • Practical session
  • Branding
    • Practical session

 

Your tutor
Brenda Stones is a freelance consultant who has worked in educational publishing for many years: in mainstream companies like CUP, OUP, HarperCollins, Macmillan and Pearson; in smaller companies like Hutchinson, Walker Books, National Gallery Company and Letts; in overseas training, for Pakistan, Latin America, ex Soviet republics and Eritrea; and in freelance editorial, market research and authorship, for Badger Publishing, BBC, Egmont and Franklin Watts.


Send details of this course to a colleague.


Dates: 10 November 2008

Price: £349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on What is Marketing?

349
Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
What is Marketing?
Course price:
£349 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
10 November 2008