Selling to International Markets

Dates:

9 September 2008 (a one-day course)

Price:

£349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

This course provides a practical guide to international selling and shows you:

how to select and target international markets
how to achieve profitable sales in an increasingly competitive market environment
how to deal with cultural diversity issues
how to establish a successful market presence.

It is aimed at publishing, sales and other personnel with an interest in expanding their international business.

Programme

The challenges, benefits and rationale for international expansion
A world map of international book territories – "established" and "emerging" and how to access them
"To sell or not to sell" – the rights versus stock debate
Diverse products, different routes to market
Planning and establishing an International sales strategy
Understanding cultural diversity and establishing empathy
Selecting and managing agents, distributors and reps
Preparing for international sales visits
Operating successfully in the international marketplace and reaping the rewards

Your tutor
Esther Heasman has over 20 years’ experience in international sales having worked for major publishers like Mitchell Beazley, Nelson Thornes and Letts/Granada Learning before becoming a freelance consultant and writer. Her specialist areas are export sales, marketing and rights. She regularly delivers training workshops abroad as well as customised, in-company training programmes for the Publishing Training Centre. Extensively travelled, she has first hand knowledge and experience of international book markets.

Send details of this course to a colleague.

Dates: 9 September 2008

Price: £349+VAT or £250+VAT for IPG members - if you are an IPG member, please let us know when you book, so that you are charged at the discounted rate.

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Selling to International Markets

349

Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

* Denotes required fields

Your details

* Name :

Job title :

* Email :

Delegate details (if different)

Name :

Job title :

Email :

Name :

Job title :

Email :

Address details

* Address :

Telephone :

Fax :

Course details

Course title:
Selling to International Markets

Course price:
£349 +VAT

* Dates available :

Discounts

Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.

Other information

Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.

9 September 2008