Dates:
6 June / 5 December 2008 (a one-day course)
Price:
£349+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"It was very thought provoking and motivational."
Hodder Education delegate
"Sue is so enthusiastic and makes the course fun. Thanks Sue!"
Usborne Publishing delegate
What is Web 2.0? What does it mean for publishers and marketers? And how do you make the most of the technologies it encompasses?
This course will help you cut through the jargon and the hype.
You will get a realistic understanding of what you can expect to achieve using:
- blogging
- news feeds
- podcasting
- social media.
You’ll also learn about the risks involved and how to avoid practices that could see you branded as unethical.
The course assumes no prior experience or technical expertise. However, by the end of it you’ll be confident in dealing with those responsible for technical implementation.
Programme
- Understanding Web 2.0
- The characteristics of Web 2.0
- How can publishers deal with Web 2.0?
- The power of APIs and RSS
- Mashups
- Syndication
- Feeds
- Corporate blogging
- Why have a blog?
- Four ways to use blogs
- Getting started
- What content works?
- Blogs vs message boards
- CEO blogging
- Author blogging
- Ethics
- Podcasting and vodcasting
- Getting started
- Podcasting tips
- 10 tips to prevent ‘podfading’
- Podcasting as a marketing tool
- Social media and publishers
- Social factors, community building and user interaction
- The risks
- Social bookmarking as an ear to your market
- Shared authorship and Wikis
- Citizen journalism
- Operational and legal issues
- Copyright
- Ensuring trust in user-generated content
- The threat from external players due to convergence
- Accessibility
- Future trends
Who will benefit from this course?
Web managers, editorial and marketing teams, in fact anyone who has an interest in demystifying Web 2.0, its opportunities and its threats.
Your tutor
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed web sites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
We also offer Writing and Editing for the Web 1, Writing and Editing for the Web 2 and Search Engine Optimisation.
Note that most of our open courses can also be run as in company events.
Send details of this course to a colleague.
Dates: 6 June / 5 December 2008
Price: £349+VAT (a number of discounts are available).
Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).
Make a provisional booking on Web 2.0: Opportunities and Threats
Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.
Shortly afterwards, we will send you a registration form with which you can confirm your booking.