Search Engine Optimisation
Dates:
23 November 2010; 16 March & 7 September 2011 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"Good pace, good interactivity, and really useful and practical handouts."
Green Lemur Ltd delegate
You already have a fantastic website, but how do you make sure people find it? There are a number of simple steps you can take to ensure that your website is ranked highly on the main search engines.
In one day, you will learn techniques to make your web pages attractive to visitors and search engines, including how people search, how search engines work and how to write optimised copy.
This is a practical course, with plenty of exercises throughout, ensuring that you will be able to implement everything you learn straight away.
Programme
- Which search engines and which directories are most important
- How people search
- How users formulate queries
- How users view SERPs (Search Engine Results Pages): ‘The Golden Triangle’/’F’ pattern
- How search engines work
- Keyword research
- How to mine for keywords
- Which keywords should you focus on?
- Competitor analysis
- Quality content and copywriting
- Where to put keywords, page titles, description meta tags, headings, copy, links and images
- How to use keywords effectively
- Site design issues
- Link building
- How link popularity works
- Link acquisition tactics
- How to maximise the power of links
- Principles of link building – priorities for kudos and link reputation
- PageRank and how it works
- Giving outbound links
- SEO for social media
- Blogs, RSS feeds, Facebook, LinkedIn, Twitter and multimedia content
- Accurate tracking for ongoing success
- How to stay out of trouble with the search engines
- Future innovations that could affect your ranking.
Who will benefit from this course?
Editors, writers, publicity and marketers who have a responsibility for web content and site design.
Your tutor
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed websites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
We also offer Writing and Editing for the Web 1, Writing and Editing for the Web 2, Web 2.0: Opportunities and Threats and Email Newsletters.
Note that most of our short courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 23 November 2010; 16 March & 7 September 2011
Price: £365+VAT (a number of discounts are available).
Search Engine Optimisation - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
Note: Please don't include any website addresses in your booking information.