Moving into Digital

Dates:

25 February & 26 July 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

Publishers with experience in print publishing who are now moving to a digital environment can find the transition challenging. Current knowledge and experience needs to be adapted to a whole new format and it is easy to either over- or underestimate the adaptability of one’s current skill-set.

This course will explore those areas of digital publishing that are typically different from print and those that are the same. At the end of the day, delegates will be able to identify the areas that are likely to be new to them in their planned project, and have a plan to deal with the risks that novelty poses.

Programme

Why go digital and what are the differences with paper/print publishing?
Planning the project
- Each project is different (new technology, features, contractors and market – have to cope with risks related to the unknown)
The Marketing campaign
- Differences from your print offerings? Different marketing tools and routes to market
Bringing in specialists
- Different specialists – programmers, web designers, usability consultants search engine optimizers. Jargon, different expectations. IT culture and IT people may not be like publishing culture and publishing people
Managing the project
- Complexity of most digital projects, team-based working practices, costs, project management, QA bug testing and fixing
Post-launch considerations
- Customer support – technical issues, fixes & updates (e.g. response to latest browser or OS changes)

Who will benefit from this course?

The course is for people who already have one or more years' experience in managing print publishing and are now undertaking digital publishing projects.

Your tutor

Chris Baker (of Chris Baker Project Management Ltd) has 12 years' experience of managing electronic publishing projects, covering STM, Journals, ELT and Educational publishing, on web platforms and on CD-ROM. Since 2002 he has worked as a freelance project manager with major publishers including Oxford University Press, Harcourt, Pearson and Professional Engineering Publishing.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 25 February & 26 July 2010

Price: £365+VAT (a number of discounts are available).

Moving into Digital - provisional booking form

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Your training partner for publishing's digital future