Moving into Digital
Dates:
26 January & 19 July 2011 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"I really enjoyed the course and found it incredibly useful. I gather this is a new addition to the training g schedule and I will be heartily recommending it."
Manchester University Press delegate
"The course was really useful as a general overview of how to first address the transition from print to digital."
Amnesty International delegate
Publishers with experience in print publishing, who are now moving to a digital platform, can find the transition challenging. Current knowledge and experience need to be adapted to a whole new format and it is easy to either over- or underestimate the adaptability of one’s current skill-set.
This course will explore those areas of digital publishing that are typically different from print and those that are the same. By the end of the day, you will be able to identify the areas that are likely to be new to you in your planned project and have a plan to deal with the risks.
Programme
- Why go digital and what are the differences with print publishing?
- Planning the project
- Each project is different (new technology, features, contractors and market)
- The Marketing campaign
- Differences from your print offerings
- Different marketing tools and routes to market
- Bringing in specialists
- Different specialists – programmers, web designers, usability consultants, search engine optimizers, etc
- Jargon and different expectations
- IT culture and IT people may not be like publishing culture and publishing people
- Managing the project
- Complexity of most digital projects, team-based working practices, costs, project management, QA bug testing and fixing
- Post-launch considerations
- Customer support – technical issues, fixes and updates (e.g. response to latest browser or OS changes).
Who will benefit from this course?
The course is for people who already have one or more years' experience in managing print publishing and are now undertaking digital publishing projects.
Your tutor
Chris Baker (of Chris Baker Project Management Ltd) has 12 years' experience of managing electronic publishing projects, covering STM, journals, ELT and educational publishing, on web platforms and on CD-ROM. Since 2002 he has worked as a freelance project manager with major publishers including Oxford University Press, Harcourt, Pearson and Professional Engineering Publishing.
Note that most of our short courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 26 January & 19 July 2011
Price: £365+VAT (a number of discounts are available).
Moving into Digital - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
Note: Please don't include any website addresses in your booking information.