Introduction to Web Technologies
Dates:
1 June & 22 November 2010 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
If you are new to managing a website and need to untangle the more technical language involved in a safe learning environment, this is the course for you. We are not intending, in one day, to turn you into a “techie”, but we will give you enough knowledge of the jargon to enable you to work with your suppliers and to understand what you can do in-house.
You may already be hot on the content-side of the business, but if you don’t know your CRM from your CSS here is an overview of how all the key elements fit together.
At the end of this course you will:
- be able to identify the key components that allow the web to function
- understand the core terminology used when discussing the web
- have discussed the types of software available (content management systems, ecommerce software, databases)
- have looked at the end users interaction with the website and be aware of design principles and basic usability theory
- have been introduced to some of the emerging online trends and evaluated them against their own objectives.
Programme
-
Web essentials
- Where does a website live?
- Requirements for viewing a website
- Web architecture and connectivity
-
Language and acronyms
- The hosting environment
- Client technologies
- HTML/Flash/JavaScript/AJAX
-
Information & integration
- Messaging protocols
- Job scheduling
- XML, text files
- Batch/real-time
- Integration with in-house systems
-
Website design & presentation
- Review of popular sites
- Global elements/page body
- Search & navigation
- User journeys
- Success criteria
-
Design and usability
- Understanding users
- Core principles
- Page architecture
- Reviewing information in context
-
Running the website
- Roles and responsibilities
- Controlling access
- Internal stakeholders
-
Measuring success
- Web analytics
- Business Intelligence reporting
- CRM
-
Emerging technologies
- How is the web different?
- New opportunities & uses
- Blogs, Forums, RSS
Who will benefit from this course?
Content editors, new web managers and all editors who come into contact with websites. Delegates should be computer literate (for example regular MS Office use) and have used the internet before the course.
Your tutor
Chris Lofts is an expert in Ecommerce systems (transactional websites), and a project manager and business analyst in web technology. He worked in e-commerce software suppliers from 2000 and as a freelance e-commerce consultant from 2007. Brands he’s worked with include New Look, Blacks, Firetrap, L’Oreal, Post Office, Actinic Software, and TLC Marketing.
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 1 June & 22 November 2010
Price: £365+VAT (a number of discounts are available).
Introduction to Web Technologies - provisional booking form
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