Developing an E-book Strategy

Dates:

9 September & 8 December 2010; 24 February, 12 May, 7 July & 10 November 2011 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

"Gained a good basic understanding of e-book publication – good introduction with lots of useful information."

International Bureau of Fiscal Documentation (IBFD) delegate

"Excellent course, conducted at a good oace. Material is interesting and relevant. "

Turning Point delegate

Download the notes form Katy Loffman's seminar on supplier selection, presented at the 2010 London Book Fair, for a taste of what this course has to offer.

(File size - 804KB, this is a large file and will take some time to download; opens in a new window).

E-books have finally hit the big time and look set to be a growth market for years to come. This one-day course will equip you with the fundamentals for developing a sound e-book strategy that avoids the pitfalls and maximises the revenue opportunities.

It will save you time and money by providing you with an overview of the key areas and you will learn to develop a strategy for making e-book publishing a streamlined part of your publishing process.

Production managers will learn how to incorporate e-books into the production process, while sales and rights managers will gain an understanding of the different types of market for e-books; publishers and editors will find out how to ensure they have the best combination of rights and how to maximize a book’s potential in the e-book market.

Programme

E-book readers in a nutshell
- The hardware, the platforms, the files, the future
- Their potential for publishers
The impact of e-book use on publishing
- Why people buy e-books and what they do with them
- E-books in educational publishing and other vertical markets
Preparing to publish – the rights
- Understanding the different kinds of digital rights, and the implications of territories, royalties and media
Beginning to publish - conversion, storage and distribution
- Getting from printing files, to e-book files - how to make sure you can always get what you want
- Staying organised - asset management and metadata
- Delivery of files and metadata - different methods of giving access
Actually publishing - selling your e-books
- Getting the right product at the right price into all the right markets
- Looking at licences, income and timescales.

Who will benefit from this course?

This course is designed for book publishers who want to make the transition into e-book publishing. People attending could be from production, sales, rights or editorial.

Your tutors

Katy Loffman is a Digital Publishing Consultant, who has worked on both ends of the digital market, selling and buying digital products including e-books. Her background is in general publishing, but she has worked for a variety of publishers including digital publishers, trade and academic publishers, and a literary agency. She also teaches on the Selling Rights course. She has an MA in electronic publishing.

Gordon Plant is a Technology Consultant with long experience of helping publishers adapt their workflows to new technologies. He has been a consultant to several major UK educational publishers for over 10 years. He is also a contributor to the Interactive Multimedia MA course at Bath Spa University.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 9 September & 8 December 2010; 24 February, 12 May, 7 July & 10 November 2011

Price: £365+VAT (a number of discounts are available).

Developing an E-book Strategy - provisional booking form

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