Developing an E-book Strategy
Dates:
9 June & 8 December 2010 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
E-books have finally hit the big time and look set to be a growth market for years to come. This one day course will give you the fundamentals for developing a sound e-book strategy that will help you avoid the pitfalls and maximise the revenue opportunities.
It will save you time and money by giving you an overview of the key areas to focus on, and will give you a strategy for making e-book publishing a streamlined part of your publishing process.
Production managers attending will learn how to incorporate e-books into the production process, sales and rights managers will gain an understanding of the different types of market for e-books and editors will find out how to make sure they have the best combination of rights, and how to maximize a book’s potential in the e-book market.
Programme
- E-book readers in a nutshell
- The hardware, the platforms, the files, the future
- Their potential for publishers
- The impact of E-book use on publishing
- Why people buy e-books and what they do with them
- E-books in educational publishing and other vertical markets
- Preparing to Publish – the rights
- Understanding the different kinds of digital rights, and the implications of territories, royalties and media
- Beginning to Publish - conversion, storage and distribution
- Getting from printing files, to e-book files - how to make sure you can always get what you want
- Staying organised - asset management and metadata
- Delivery of files and metadata - different methods of giving access
- Actually Publishing - selling your e-books
- Getting the right product at the right price into all the right markets
- Looking at licences, income and timescales.
Who will benefit from this course?
This course is designed for book publishers who want to make the transition into e-book publishing. People attending could be from production, sales, rights or editorial.
Your tutors
Katy Loffman is a Digital Publishing Consultant, who has worked on both ends of the digital market, selling and buying digital products including e-books. Her background is in general publishing, but she has worked for a variety of publishers including digital publishers, trade and academic publishers, and a literary agency. She also teaches on the Selling Rights course. She has an MA in electronic publishing.
Gordon Plant is a Technology Consultant with long experience of helping publishers adapt their workflows to new technologies. He has been a consultant to several major UK educational publishers for over 10 years. He is also a contributor to the Interactive Multimedia MA course at Bath Spa University.
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 9 June & 8 December 2010
Price: £365+VAT (a number of discounts are available).
Developing an E-book Strategy - provisional booking form
Please complete this form to make a provisional booking (* denotes required fields). Shortly afterwards, we will send you a registration form with which you can confirm your booking.
Note: Please don't include any website addresses in your booking information.