Business Planning for Digital Products
Dates:
15 March & 14 October 2010 (a one-day course)
Price:
£365+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"Enjoyed it a lot. Good balance of official speakers and encouragement for contributions from participants."
Hodder Education delegate
"Gained a more thorough understanding of how to present a business strategy for a digital product."
CUP Delegate
Many publishers are placing an increasing emphasis on digital strategy, but if you are responsible for developing digital products you may find that there are key differences to traditional publishing.
This stimulating and interactive course will help you to:
- Understand the different ways publishers can make money from digital products
- Set the direction for future digital projects and provide ideas to refine existing projects
- Understand the process of business planning for digital products and how to create a convincing plan
- Gain confidence in forecasting revenues and costs for digital products
- Gain awareness of how other publishers are tackling this area
By ensuring you that you have covered the key aspects of the planning process you will not only boost your chances of getting new projects approved, you will also end up with a product that stands a much greater chance of commercial success.
Programme
- Digital publishing – trends and definitions
- An overview of some of the major forces affecting publishing businesses today
- Business models – the different types and how they work
- How to make money from content-based products, including subscription and advertising based products
- Business planning – purpose, process and considerations for digital products
- Understanding how your project fits into the context of your business and how to plan effectively
- Case study – Unlocking Innovation
- An in-depth example of how a major publisher has created some groundbreaking digital projects and the lessons learned
- Finance: how to build a digital P&L
- How do revenues and costs work differently for a digital project?
- Getting the plan approved – preparation
- Practical advice for ensuring that your business plan receives the support and funding required
Who will benefit from this course?
Publishers, Publishing Managers, Product Development Managers, Business Development Professionals and Senior Commissioning Editors.
Your tutor
Tim Robinson started in consumer publishing with Victor Gollancz in 1995 before moving to the STM and professional sector with Thomson and then to Taylor & Francis as a Commissioning Editor. He is now Strategy and Digital Director at RICS (the Royal Institution of Chartered Surveyors).
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 15 March & 14 October 2010
Price: £365+VAT (a number of discounts are available).
Business Planning for Digital Products - provisional booking form
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