Effective Newsletter Editing

Dates:

22 September 2010; 28 March & 13 October 2011 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

"...better knowledge of what’s good and bad practice."

Health & Safety Executive delegate

"Lots of ideas to take away with me."

London Borough of Merton delegate

Your newsletter is an important business tool. It has the capacity to educate and motivate, persuade and sell. It is therefore crucial that you use it to its full potential.

Packed with powerful hints and tips, this course shows you how to get the most from a much misunderstood communications medium. Whether you are launching a new newsletter or aiming to breathe fresh life into an existing one, you will be shown how to create a publication that:

connects with your target readers
gets the response you want from them
furthers the goals of your organisation.

In one highly interactive day, you will learn how to write and edit with greater confidence, as well as how to plan editorial content, and manage and promote your newsletter to best effect.

Programme

Content preparation
- Identify and gather news and features
- Conduct interviews
- Organise photographs and illustrations
Writing and editing
- Create compelling headlines and intros
- Structure stories for maximum impact
- Handle quotes effectively
- Write concisely and make every word count
Layout
- Establish a clear and consistent newsletter identity
- Use typography effectively
- Boost readability
- Avoid common mistakes
Editorial management
- Develop house style and editorial policy
- Liaise with designers, printers and distributors
- Promote the publication.

Who will benefit from this course?

Anyone involved in writing or editing newsletters and anyone planning to launch a newsletter.

Your tutor

Bev Legge has been a journalist and copywriter for more than 25 years, working for both printed and online media. As a journalist he has written for the Daily Mirror and The Guardian, as well as for a variety of trade, consumer and in-house magazines.

Note that most of our short courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 22 September 2010; 28 March & 13 October 2011

Price: £365+VAT (a number of discounts are available).

Effective Newsletter Editing - provisional booking form

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