Effective Newsletter Editing

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Effective Newsletter Editing


Dates:

11 September 2008 (a one-day course)

 

Price:

£349+VAT (a number of discounts are available)

 

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)


Book course online or phone +44 (0)20 8874 2718 for availability

 

"Lots of ideas to take away with me."

London Borough of Merton delegate



Your newsletter is an important business tool. It can educate and motivate, persuade and sell. But are you using it to its full potential?


Packed with powerful hints and tips, this course shows you how to get the most from a much misunderstood medium. Whether you are launching a new newsletter or aiming to breathe fresh life into an existing one, we’ll show you how to create a publication that:

 

  • connects with your target readers
  • gets the response you want from them
  • furthers the goals of your organisation.

 

In one highly interactive day, you’ll learn how to write and edit with greater confidence, as well as how to plan editorial content, and manage and promote your newsletter to best effect.

Programme

  • Content preparation
    • Identify and gather news and features
    • Conduct interviews
    • Organise photographs and illustrations
  • Writing and editing
    • Create compelling headlines and intros
    • Structure stories for maximum impact
    • Handle quotes effectively
    • Write concisely and make every word count
  • Layout
    • Establish a clear and consistent newsletter identity
    • Use typography effectively
    • Boost readability
    • Avoid common mistakes
  • Editorial management
    • Develop house style and editorial policy
    • Liaise with designers, printers and distributors
    • Promote the publication

 

Who will benefit from this course?
Anyone involved in writing or editing newsletters; anyone planning to launch a newsletter.


Your tutor
Bev Legge has been a journalist and copywriter for more than 20 years, working for both printed and online media. As a journalist he has written for the Daily Mirror and The Guardian, as well as for a variety of trade, consumer and house magazines.


Note that most of our open courses can also be run as in company events.


Send details of this course to a colleague.


Dates:11 September 2008

Price: £349+VAT (a number of discounts are available).

Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).

Make a provisional booking on Effective Newsletter Editing

349
Booking form

Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.

Shortly afterwards, we will send you a registration form with which you can confirm your booking.

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Course details
Course title:
Effective Newsletter Editing
Course price:
£349 +VAT
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Discounts
Select one of the following if you're entitled to one of our range of discounts. To check your eligibility, visit our Discounts and Funding page.
Other information
Anything else you'd like to tell us. If you've been issued with a voucher from the Publishing Training Centre and you'd like to use it with this booking, or you'd like to book more than three people on this course, let us know here. Alternatively, you can email us directly at bookings@bookhouse.co.uk.

Is this the first booking you've made with the Publishing Training Centre? If so, we'd be grateful if you could tell us where you learned about our courses.
11 September 2008