Better Business Writing

Dates:

18 May & 16 November 2010 (a one-day course)

Price:

£365+VAT (a number of discounts are available)

Venue:

The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)

Book course online or phone +44 (0)20 8874 2718 for availability

Communication has always been important at work, but arguably never more so than now. With an ever-expanding range of communication media, you need to be able to adapt your writing for a variety of purposes and to meet the needs of widely different readers if you are to be effective at work.

This course does not cover creative writing but is rather designed to help you write more effectively and to boost your confidence when writing at work. It will also help you achieve the versatility in your writing and an understanding of the issues involved that will allow you to perform successfully. Areas covered will include memos, reports, writing for the web, and much more.

You will be asked to give a critical appraisal of various pieces of writing across a range of media, to produce your own writing in response to clearly defined guidelines and to discuss the conventions and protocols of different writing types.

Programme

Introductions: some basic principles
Making the right impression
- the mistakes to avoid
Writing inside your organisation
- e-mails, intranets, memos, house styles
Writing to other businesses
- pitches, client management, marketing
Writing outside your organisation
- communicating with stakeholders and the general public; writing on the web
Issues of formality
- striking the right tone
The use of jargon and specialist language
How plain should your English be?
When writing is not the solution

Who will benefit from this course?

Anyone involved with the production of business communications, for example letters, annual reports, online texts and much more.

Your tutor

After a spell in teaching and education research, Andrew Steeds worked as a publisher in three of the major UK educational publishing companies before going freelance in 1992. He now runs Simply Put, a company that offers writing, project management and consultancy to organisations that want to communicate more effectively with the full range of their readers.

Note that most of our open courses can also be run as in-company events.

Send details of this course to a colleague.

Dates: 18 May & 16 November 2010

Price: £365+VAT (a number of discounts are available).

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