Dates:
22-23 May/13-14 November 2008 (a two-day course)
Price:
£689+VAT (a number of discounts are available)
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"I did enjoy the course and found the material informative, interesting and stimulating."
Health and Safety Executive delegate
Building on the success of our popular Writing and Editing for the Web 1 course, this two-day session will take you to a new level in web site editorial management. If you have the skills to create and maintain a web site, this course will build on them and show you how to:
- further improve your writing and editing style
- enhance the user experience
- maximise the opportunities that the Internet has to sell in a competitive market place.
A practical session for the hands-on web editor or content manager, your critical skills will be required to evaluate your own – as well as other – writing styles.
Programme
- Re-cap: what’s different about the web reading experience
- Segmentation, personas and audience needs
- What writers and editors can learn from eye-tracking studies
- Improving readability, browsability and comprehension through design, layout and typography
- Writing and organising specific types of content:
- Home pages
- Landing pages
- Information for the press
- Site maps and site indexes
- Error messages and forms
- Registration pages
- Site search
- Navigation and 'the scent of information'
- Persuasive writing: selling products and ideas online
- How to critique a site
- Critiques
- A look at some of the delegates' examples
- Future trends discussion
Who will benefit from this course?
Editors, publicity and marketing staff and managers who have attended our Writing and Editing for the Web 1 course or who have at least intermediate knowledge of the subject. Delegates will also be asked to prepare some work before attending.
Your tutors
Sue Davis has been a freelance web consultant for more than ten years. She has advised organisations including Channel 4 Television on editing for the web; designed web sites for UNICEF, the BBC, Channel 4 and many other businesses and charities; and presented TV programmes about the Internet for BBC2 (Computers Don't Bite) and Sky TV (Download).
Nancy Duin is a freelance editor, writer and trainer. Self-employed for over 20 years, she initially worked as an editor and writer for many book publishers on a wide range of subjects, but with a speciality in popular medicine. In 1990, she became an editorial consultant to Channel 4 Television, which, since 1994, has involved editing and writing web sites. Other clients include BBC Education and BBC Digital Media, the National Grid for Learning, the Public Record Office, Demos and Broadcasting Support Services.
We also offer Practical Usability, Search Engine Optimisation and Web 2.0: Opportunities and Threats.
Note that most of our open courses can also be run as in company events.
Send details of this course to a colleague.
Dates: 22-23 May/13-14 November 2008
Price: £689+VAT (a number of discounts are available).
Venue: The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels).
Make a provisional booking on Writing and Editing for the Web 2
Please complete this form to make a provisional booking. You will then receive an acknowledgement by email.
Shortly afterwards, we will send you a registration form with which you can confirm your booking.