Book Publishing: An Introduction
Dates:
25-26 October 2010; 25-26 January, 4-5 April, 21-22 July & 22-23 November 2011 (a two-day course)
Price:
£649+VAT (a number of discounts are available)
Note: Our rates will be changing in 2011. If you book before 31/12/2010 you will be charged the 2010 rate.
Venue:
The Publishing Training Centre in Wandsworth, London (see a map and a list of local hotels)
Book course online or phone +44 (0)20 8874 2718 for availability
"Brilliant introduction."
Taylor & Francis delegate
"I enjoyed the course. It provides an excellent overview of publishing and will be a great asset to me in my everyday work."
Institute of Education delegate
If you are new to publishing, this course will get your career off to a great start. In just two days you will discover:
- what every department in a book publishing company does
- what is involved at every stage of the publishing process
- how the stages fit together
- how the departments work together to create a successful business.
The course will give you the best possible introduction to what publishing is all about. You will receive a wider perspective of the industry presented by a variety of experts from different publishing backgrounds. And you will see exactly what all of these people do:
- authors
- commissioning editors
- copy-editors and proofreaders
- production staff
- members of the sales, export and rights departments
- promotion and publicity personnel
- booksellers.
In the final session you will consolidate your learning through a practical group exercise, where you will 'publish' a title, making all the publishing decisions, from setting the price and print run, through to putting together a marketing campaign.
Programme
Day One
- Industry overview
-
Project development
- Developing new ideas into workable projects
- Researching and costing new projects
- The decision to publish
- Managing authors
- Editing (substantive and copy) and proofreading
-
Design
- Role of design
- Examples of cover design
- Text design and layout
- Type families, type sizes and good typography
- Good and bad page design
-
Production
- Outline of the book production processes
- Managing and controlling the cost, time and quality
- Interface with other departments
- Quality control
Day Two
-
Rights
- Copyright
- What rights can you sell?
- Major book fairs
- Contracts
-
Sales and marketing
- The market place
- The supply chain – routes to market
- Sales and marketing’s role in the decision to publish
- Selling the publication
- Publicity and promotion
- Margins
-
Finance
- Cost breakdown
- Annual company budget
- P&L
- Practical exercise.
Who will benefit from this course?
Anyone new to the publishing industry, or anyone considering a career change or move into book publishing.
Your tutors
The course is taught by a range of experienced publishers, each offering insights into their own specialist area. Tutors include Tom Hardy (25 years’ experience in the UK’s leading educational publishers), Rebecca Winfield (25 years’ negotiating high-level rights deals at major Adult and Children’s trade publishers) and Nick Esson (over 30 years’ in sales and marketing at a variety of international publishers).
Note that most of our open courses can also be run as in-company events.
Send details of this course to a colleague.
Dates: 25-26 October 2010; 25-26 January, 4-5 April, 21-22 July & 22-23 November 2011
Price: £649+VAT (a number of discounts are available).
Book Publishing: An Introduction - provisional booking form
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