Copywriting for Publishers
If you work in publishing, you are already familiar with the power of words. This workshop shows you how to harness that power to create copy that inspires, persuades and sells. Our tutor will provide you with a set of practical tools to complement your writing skills and further develop your expertise.
In one highly interactive day you will:
- gain a solid grounding in copywriting
- try out techniques used by top professionals
- learn how to apply them to a range of copywriting tasks.
Whether you have to write catalogue entries, back-cover blurbs or taglines, direct marketing letters or website content, business reports or proposals, this course can make a difference.
Programme
- Get off to a flying start
- Develop your copywriter’s mindset
- Do your research and know your brief
- Understand your audience
- Make those vital connections
- See the world through your readers’ eyes
- Attract and hold their attention
- Add value to their reading experience
- Build your copywriter’s toolkit
- Write strong headlines
- Create effective opening paragraphs
- Craft compelling calls to action
- Essential tips
- Ensure your writing flows smoothly
- Speed up the whole copywriting process
- Find those elusive words and phrases
- Feedback sessions
- Bring an example of your copy to the course and our tutor will give you constructive feedback, highlighting your strengths as a writer as well as suggesting areas where improvements might be made.
Who will benefit from this course?
Anyone working in publishing who has to convey key messages through the written word.
Note that most of our short courses can also be run as in-company events.
- Dates: 05 March 2012, 11 September 2012
- Duration: A one-day course
- Price: £385+VAT
- A number of discounts are available
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