Journals Management

A unique opportunity for you to take a strategic look at your journals programme, this course addresses issues such as:

  • using new production opportunities to increase productivity and cut costs
  • getting the most from your marketing, fulfilment and editorial departments to develop and improve your journals
  • which points of copyright affect your authors, editors and journals.

This intensive two-day course will enable you to develop an informed strategic view of the future, as well as improve your handling of the present, by encouraging you to examine each of the following:

  • the future of journals publishing
  • how electronic publishing will affect the shape and profitability of the industry
  • the different electronic publishing strategies currently being adopted
  • how libraries and their needs are changing and the knock-on effects on the journals industry.

You will gain practical ideas and techniques that you can take away and implement immediately and you will have many opportunities for networking and sharing ideas with other editors.

Programme

  • Introduction and overview
  • The librarian's view
  • Journals strategy
  • Supplying the electronic library
  • Online social media and publishing
  • Launching and managing journals
  • Marketing
  • Electronic publishing strategies
  • Finance
  • Copyright, contracts and licences
  • Summing up.

Who will benefit from this course?

Production editors, managing editors, commissioning editors, development editors and publishers of journals. You will benefit most from this course if you already manage one or more journals and have been doing so for at least 18 months.