SEO for Web Content
You already have a fantastic website, but how do you make sure people find it? There are a number of simple steps you can take to ensure that your website is ranked highly on the main search engines.
In one day, you will learn:
- techniques to make your web pages attractive to visitors and search engines
- how people search
- how search engines work
- how to write optimised copy.
This is a practical course, with plenty of exercises throughout, ensuring that you will be able to implement everything you learn straight away.
Programme
- Which search engines and which directories are most important
- How people search
- How users formulate queries
- How users view SERPs (Search Engine Results Pages): ‘The Golden Triangle’/’F’ pattern
- How search engines work
- Keyword research
- How to mine for keywords
- Which keywords should you focus on?
- Competitor analysis
- Quality content and copywriting
- Where to put keywords, page titles, description meta tags, headings, copy, links and images
- How to use keywords effectively
- Site design issues
- Link building
- How link popularity works
- Link acquisition tactics
- How to maximise the power of links
- Principles of link building – priorities for kudos and link reputation
- PageRank and how it works
- Giving outbound links
- SEO for social media
- Blogs, RSS feeds, Facebook, LinkedIn, Twitter and multimedia content
- Accurate tracking for ongoing success
- How to stay out of trouble with the search engines
- Future innovations that could affect your ranking.
Who will benefit from this course?
Editors, writers, publicity and marketers who have a responsibility for web content and site design.
This course was previously called Search Engine Optimisation.
Note that most of our short courses can also be run as in-company events.
- Dates: 09 October 2012
- Duration: A one-day course
- Price: £385+VAT
- A number of discounts are available
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