Digital Strategy for Publishers
In the rush to produce digital content, it is all too easy to lose sight of longer-term strategy and commercial product development. This course will demonstrate how to take a strategically intelligent approach to digital projects, from first idea to detailed specification, which will save you time, money and resources.
It will help you to:
- assess, plan and brief digital projects in a realistic, longer-term context
- analyse the commercial impact of digital development
- produce digital offers that meet consumer needs and expectations.
With plenty of hands-on interaction, real case studies and lots of show-and-tell, this lively and challenging course will change the way you think about digital content.
Programme
- The golden rules of thinking digitally
- Bring your favourite examples of digital content - good or bad
- Why are you considering digital products?
- What is your digital strategy?
- Do you have one? Do you need one?
- How do your products fit into the strategy?
- What will be the key differentiator between your products and everyone else’s?
- An honest look at platforms
- Do you actually need that app?
- Can you do things simpler and better?
- Is community a necessity or a faff?
- Who are you talking to?
- Creating personas
- Competitor analysis
- How much is it going to cost?
- The vital role of the specification
- Getting the spec right - a step-by-step guide
- The cost implications of change
- Digital products never die
- Resourcing and managing digital in the longer term
- Handling community feedback - good and bad.
Who will benefit from this course?
Publishers, commissioning editors, editorial and marketing directors who are responsible for digital product development.
Note that most of our short courses can also be run as in-company events.
- Dates: 15 October 2012
- Duration: A one-day course
- Price: £385+VAT
- A number of discounts are available
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